Clear Digital Brand
Role: Visual Designer
Materials: Adobe Illustrator, Adobe Photoshop
Duration: 6 months
Clear Digital, formerly known as WebEnertia, is an agency that specializes in crafting digital brand experiences for B2B companies. Based in Silicon Valley, they help demanding brands connect their ideas to tangible results. After nearly 25 years in business, the name 'WebEnertia' began to feel too indicative of a 'small agency,' failing to encompass the full range of digital services they now offer. They needed a more sophisticated brand identity to assert greater leadership in the digital experience space. I was a visual designer at the agency during the significant rebrand and had the opportunity to contribute to this new chapter!
What changed?
The most obvious change was the name-change and the logo, but there was a whole overhaul with the brand. The color palette was simplified to less colors, with an emphasis on the hot pink. The playful, scribbling doodles and marker brushes are there to emphasize their focus on collaboration and constant transformation. It became much more dynamic!
Social Media
One of the significant contributions I made during the rebrand was creating social media templates. We needed to devise new versions of templates for our employee spotlights, holidays, quotes, and more. The primary challenge was to distinguish each template from the others since the new brand has a more limited color palette. We accomplished this by incorporating additional stock photography, 3D objects, and a variety of 'doodle' brushes.
Brand Reveal
An important part of the rebrand was to prepare and inform the current or prospective clients of the previously upcoming rebrand! To do this, we needed to create simple graphics counting down the days.
Blog Graphics
I was the main person working consistently on the Clear Digital blog posts, aka ‘Insights’ page at the time. As a result I also contributed a lot to re-designing the graphics and hero banners to reflect the rebrand. To see the full breadth of what I worked on for this section, click the button below to go to my Insights portfolio page!
Final Result
The aim was to create a more sophisticated brand that B2B companies could trust. Today, Clear Digital hopes to project the image of an agency capable of guiding businesses through change, and I was delighted to be a part of it.