Appvance
Role: Visual Designer
Materials: Adobe Illustrator, Adobe Photoshop, Figma
Duration: 5 months
Appvance approached Clear Digital for a simultaneous rebrand and website design. Throughout this project, we made sure to closely collaborate with Appvance to ensure the final result truly met their satisfaction. By the time the UX phase was completed and handed over to the UI designers, some of the brand colors had already been selected. However, during my design process, I was able to create not only an approved website design but also branding elements that could be applied to various other aspects. Together, everything highlights the essential role that Appvance plays in next-generation DevOps.
Brand Elements
All elements were selected in order to reflect the brand story of Appvance - They are the missing piece for ensuring quality in digital transformations and have the ability to seamlessly advance the existing process by being continuous and regenerative.
UX & Grid
Clear Digital’s UX team created a wireframe that I worked off of for the initial design, but I took some design liberties in order to create a more dynamic flow and visual consistency on the page. I worked on my design in a 1440px layout grid system.
Website Design
After a few rounds of edits, the team created animated infographics to add an interactive touch to the website. In collaboration with another designer, Alex Martinez, we finalized all the elements to go live!